IT'S the kind of sport you'd look at and say: only in America. Except that the Lingerie Football League, which is literally self-explanatory, has also set up shop in Australia.
It's just as it sounds: hot women in skimpy outfits - and skimpy puts it lightly - masquerading as serious, tough football players in a bastardised version of America's most beloved sport: gridiron.
And the Federal Minister for Sport, Kate Lundy, is certainly no fan, describing it as a "cheap, degrading" perv.
Writing for Mamamia, Ms Lundy said: "Lingerie Football isn't just a distraction; it's an assault on sport.
"We can do so much better than LFL. And most importantly, our daughters deserve more."
Having watched the LFL for, scientific observation, we found it surprising how seriously it's taken. Male commentators treat it with every bit of legitimacy as the NFL.
But Ms Lundy says it's a blight on the Australian sporting landscape to see the LFL launch here, with two exhibition matches scheduled for June.