A new online game in India called Angry Brides is attracting hundred of thousands of fans on Facebook.
The game was inspired by the hugely popular Angry Birds game and seeks to highlight the problem of illegal dowry demands in India.
The free game, created by online matchmaker shaadi.com, has already attracted more than 272,000 'likes' on the social networking site.
In Angry Brides, players attack prospective grooms greedy for dowry payments with a variety of weapons, from a brick-red stiletto to a broomstick.
The three grooms - an engineer, a doctor and a pilot - dodge the attacks while demanding dowries starting at 1.5 million rupees (£19,000).
"Shaadi.com has always believed that marriage is an institution of love, where there is a place for togetherness, mutual understanding, family values and emotional support but not for dowry!" it said in a statement.
Paying and accepting a dowry in India has been illegal since 1961, but the tradition of the bride's parents presenting gifts of cash, clothes, jewellery, even appliances to the groom's family remains strong.