A banner promotion for the calendar showing a black and white photo of a group of flight attendants in their underwear with the slogan “Red Hot Fares and Crew”.
A campaign has been launched against Ryanair by a woman going by the name of ‘Ghanda’ who claims to be a flight attendant herself and finds the advertising demeaning and sexist.
The woman hasd so far managed to rally 7000 people to support her campaign, stating that “Ryanair need to have these types of adverts banned.”
The campaign is running on Change.org, a website aimed at supporting social change and offers a vehicle for people to launch petitions against things they deem as discriminatory.
People in support of Ghanda’s attack of Ryanair have not been shy about leaving comments with their opinions of the ads, with remarks such as “Retro-sexism isn't attractive, or amusing.