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The 2006 law banning men from working in female apparel and cosmetic stores has never been put into effect, partly because of view of hard-liners in the religious establishment, who oppose the whole idea of women working where men and women congregate together, like malls.

Saudi women - tired of having to deal with men when buying undergarments - have boycotted lingerie stores to pressure them to employ women. The government's decision to enforce the law requiring that goes into effect Thursday.