Last year Ryanair found itself in hot water with the Advertising Standards Authority after their sexy staff stripped for a charity calendar. However, it created quite a lot of publicity (which we think was the whole point), so they've decided to do it again.
Featuring 12 of Ryanair's real cabin crew stripped down to swimmers or underwear, the girls of Ryanair cabin crew charity calendar 2013 aims to raise £100,000 for Polish charity TVN.
The 2012 calendar drew hundreds of complaints to the Advertising Standards Authority. Most complained about the sexually suggestive nature of the photographs after they were printed in an advertising campaign run in a British national newspaper.
The girls of Ryanair
Ryanair claimed the photos were not sexist because the woman had volunteered for the photo shoot.
However, the ASA didn't like this and released a statement saying: "We also considered that most readers would interpret these images, in conjunction with the text 'Red hot fares & crew!!!' and the names of the women, as linking female cabin crew with sexually suggestive behaviour."
Ryanair found a simple solution - they pulled the ads but still sold the calendar onboard their flights, which is what they looking to do again.
Previous calendars have raised over £100,000, taking the total raised by Ryanair through its project to £600,000 - hopefully this one will do the same!
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