Women staff at a branch of bakers Greggs have stripped off for charity, covering their modesty with buns and biscuits.
They bared nearly all for a charity calendar, now on sale at every one of the 1,650 Greggs shops across the UK.
Priced at £5 it has reportedly been flying off the shelves and is on course to raise more than £100,000 for the BBC Children in Need appeal.
The mouth-watering calendar was the idea of Kelly Gilmour, 32, an assistant manageress at the shop in Gateshead, Tyneside, where all the women work.
Kelly, who appears as Miss June with a pile of doughnuts and a can of cream, said: "Customers may look at their Belgian buns in a different way now.
"We were really nervous about doing the pictures but a couple of glasses of wine helped. Then it was good fun."
Covered in Belgian buns as Miss March, manager Nicola Dickenson, 35, added: "We can't believe it. We're not exactly supermodels."
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