A FIZZY drink with alleged aphrodisiac qualities carrying the initials of disgraced IMF chief Dominique Strauss-Kahn will soon hit French night clubs.
The Drink Safran Kiwi (DSK, or Saffron Kiwi Drink), to be sold in Paris and the French Riviera, is geared towards "the in-crowd, night clubbers" who will mix it with a hard drink, its designer Stephane Briault said.
Mr Briault came up with the idea for a "natural, pasteurised drink without colouring or preservatives" in his contacts with saffron producer Patrice Guillard from the Cher region in central France.
"Since ancient times, saffron is known for its many benefits," Mr Briault explained.
"It's an anti-depressant, has the reputation of being fun and bringing wisdom, is good for the liver, lowers blood pressure, stimulates respiration and is believed to be an aphrodisiac for women."
Mr Briault and Mr Guillard started out with the idea of a saffron-based soda but needed a fruit to go with it.
"Kiwi has interesting benefits, it's an antioxidant," believed to slow the natural ageing process, said Mr Briault. "But then we needed a name."
"'Saffron Drink' didn't sound very sexy", so we thought of 'Drink Safran Kiwi' which could be shortened to 'DSK'.
"We asked ourselves if that wasn't too brazen," given the connection with Mr Strauss-Kahn, once considered a favourite for the French presidency who has been caught up in a string of lurid sex scandals.
"But people will remember it more easily," Mr Briault said.
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