A SALES video promoting a new reality show set around a group of young hot things in the Sutherland Shire was leaked online at the weekend, prematurely revealing Channel 10's plans for an Australian version of trashy US hit Jersey Shore.
A short clip of The Shire, an upcoming "drama-ity" series - half-real, half-scripted - was widely circulated on Facebook and eventually YouTube on Saturday before Ten filed a copyright claim and had the video removed.
The Daily Telegraph understands the video was a sales pitch calling for sponsors to join the show, which was described as like a local The Only Way Is Essex, a ratings juggernaut in the UK.
"The reality event of 2012 everyone will be talking about," the promo said.
"It will take social media to a new level."
It featured different beach babes and street dudes talking to the camera about wanting to be porn stars, fake boobs, pushing people down stairs and running away from police.
Yesterday the network fast-tracked an announcement for the show, which starts filming on March 26, but maintained they were yet to finalise the cast so the people in the video will not necessarily be taking part
It's the second reality show they have commissioned in as many weeks, following confirmation of Lara Bingle's "fly on the wall" show, Being Lara Bingle, and will of course be set among the "tribe-like community" of the area.